Saturday, November 24, 2012

How to increase sales

Drug producers were worried with lower sales of medicines. To overcome this problem, they decided to hold a conference and invite Minister for Drug and Health. Accordingly, a conference was arranged in a Hotel in which large number of Doctors, Medical Representatives, Distributors, Media-persons attended. Also Ronie, the 7 year old naughty son of Minister was present.

Drug Producers explained their problems to the Minister and added that lower sales were hampering their business interests and expansion projects are held up on this account. Minister and other government officials carefully listened to the points which seemed valid. After the session, Minister in his speech assured all the present that he’d do everything within his capacity. Ronie was inquisitive right from beginning as he also wanted to say something but was not allowed by his Dad. Finally before evening, Chairman of Drug Producers’ Association allowed him to speak for five minutes (although Minister didn’t want Ronie to speak before the audience).



Ronie started his speech : Sir, thank you very much for allowing - what I failed to understand is that all are committed to increasing sales which seems strange to me. Nobody has shown happiness over the decreasing trend which in fact is a good sign for us!!



All were surprised with this remark. Minister fearing that the direction of Ronie’s speech would reverse the whole issue, tried to snatch the mike but Chairman wanted Ronie to explain in detail.


Ronie continued:- Decreasing trend is clear cut evidence of better health of our people and the downtrend in sales must continue till you have achieved the sales figure of zero because that would be the ideal situation to declare our country a healthiest nation in the world. Increasing awareness is drawing people towards Yoga and Naturopathy these days - they should instead be encouraged to have a healthier life with changed lifestyle than solely depend upon the costly medicines and...

SHUT UP U IDIOT

Dad could not resist longer he snatched the mike and conference ended with a big laughter.


(Disclaimer : This is purely an imagination)

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2 comments:

  1. Smart boy!! He said the right thing though unpalatable

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  2. @ KParthasarathi

    Thanks Sir, Ronie has a valid point as to why the sale of drug should go up. I'd love to have a situation when all drug companies shut down as ppl all over the world are healthy.

    Drugs only to deal with emergent situation should be available in hospitals - I hope this to happen one day !!

    Jai Shri Krishna

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